For the launch of CNN’s new streaming service, FIG partnered with Tool to create a unique installation disguised as a typical NYC newsstand featuring digital interactive content.
30 custom digital magazines were fabricated to showcase CNN+ shows. Each show's keyart was redesigned to resemble a magazine and individually animated.
Set in the iconic and bustling Madison Square Park, giveaways with QR codes were handed out as part of an activation to gain subscribers.
Additional video content featuring our “Newsstand Operater” improv actor was captured for those unable to see the experience in person.
