Laughing Man Coffee: To launch Keurig's partnership with Laughing Man Coffee, we captured Hugh Jackman enjoying a coffee while telling the brand's origin story. The :60 and :15 videos were all shot in one take in front of a scrolling canvas outside the Laughing Man Cafe in Tribeca, New York.
Director: Erich Joiner
Production Company: Tool
Editor: Courtney Eady